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European Modernism Meets British Young Culture Energy With Raf Simmons x Fred Perry Collaboration

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Raf Simmons brings his bold approach to fashion to the iconic styling of Fred Perry, merging European modernism and the energy of British youth culture. The mutual respect between Raf and Fred Perry results in a distinctly modern…

Grime's Go-To Chef King Cook Ran A Vegan Nutrition Masterclass At The EQT Creator Studio

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King Cook brought his food revolution to the adidas EQT Creator Studio in London. As owner and head chef of vegan restaurant CookDaily, and friends with fellow vegans Jme and Skepta, King and his trusted team treated guests to a masterclass on essential…

Look Inside the adidas EQT Creator Studio in London

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Today, adidas Originals have revealed their creative pop-up space in the heart of London celebrating ‘Essentialism’. From tonight, the ‘EQT Creator Studio’ kicks off a six day programme of events, with adidas taking over the basement of Victoria House to…

adidas Are Hosting a Creative Discussion with Sneaker Designer Chris Hui at the EQT Creator Studio in London

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Calling all sneakerheads, designers and creatives – if you’ve ever wanted the inside info on the design process at adidas Originals, we’ve got you covered. The pop-up EQT Creator Studio in London will host a special AMA with…

adidas Originals Launch the 'EQT Creator Studio’ Pop-Up This Week in London

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adidas Originals are opening the doors to the EQT Creator Studio, an immersive creative space in the heart of London from Saturday 19th August which runs until Friday 25th August. The pop-up studio will open to the public…

What Are Kanye West and Kid Cudi Working on at Murakami's Studio?

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Kanye West, as has been widely reported and speculated on for months, is definitely working on something. Through vague quotes from G.O.O.D. Music affiliates and even some promising words from Def Jam CEO Steve Bartels, we’ve been assured…

Here's the Story Behind That Big-Ass CN Tower Replica Drake Had at OVO Fest

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On Monday, August 7, during the eight annual OVO Fest, Drake performed on a big-ass replica of the CN Tower in order to recreate the cover of his album Views. To give you a sense of the scale…

Kylie Cosmetics Will Be a Billion-Dollar Company by 2022

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Whenever I feel myself slipping into a potentially incurable existential crisis, I like to read heartwarming stories about unimaginable wealth. There’s just something comforting about the phrase “billion-dollar company” that other methods of coping can’t give me. So…

Drake Releases “Gyalchester” OVO Promo Video

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Drake is getting set to headline the 8th annual OVO Fest in his hometown next week. Before the one-day event takes place on Monday (Aug. 7), the 6 God releases a promo video for the newest OVO store…

Chris Brown's Three-Year-Old Daughter Has Her Own Clothing Line

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Chris Brown’s daughter, Royalty, has launched her own unisex clothing line with the help of the three-year-old’s mother, Nia Guzman. According to TMZ, the Royalty Brown Clothing collection will include “monster graphics, two-pieces and even cosmetics.” Royalty is…