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How Joe Freshgoods Built a Successful Streetwear Brand Out of Chicago

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It’s March 12, a fake holiday in Chicago (3/12, like the area code. Get it?). To celebrate, a massive branded event in the West Loop neighborhood is absolutely humming. It’s warm for this time of year, and the…

Supreme Founder James Jebbia Speaks Out Against So-Called ‘Legal Fakes’

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For those in tune with the real, the idea that fakes proliferate may be troubling. For Supreme, whose close watch on their stock availability is obviously integral to the brand’s worldwide success, the battle against fakes is rife…

Here’s a Sneak Peek at Supreme and Jean Paul Gaultier’s Collaborative Collection

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Supreme is linking up with another high-end designer. On Monday, the streetwear brand shared a teaser for its new collaborative collection with Jean Paul Gaultier, the legendary French couturier who has built a reputation for over-the-top, often irreverent…

Jerry Lorenzo Reveals the Second Fear of God x Nike Air Collection

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For his second Nike x Fear of God collection, Jerry Lorenzo tapped into his most cherished memories of the Nike Air Raid. “I was just drawn to it, the design, the colors,” Lorenzo, who unveiled the new Nike…

A Look at Nike’s New and Improved Polo Shirt

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The polo shirt has become a staple in many wardrobes. It can be dressed up or worn casually. It also has obvious connections to sports like tennis and golf with the garment becoming the signature uniform for many…

$14.8M ‘Simpsons’-Themed Art Was Main KAWS Attraction at Sotheby’s Auction

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The Simpsons remains one of the cultural staples of the millennial generation. The cartoon was at the forefront of the now-common tactic to center weekly episodic content around the pop culture developments occuring simultaneously. The strategy has made The Simpsons a televised package of…

The Weeknd Teams With Warren Lotas for Limited Merch Release

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The Weeknd has launched his third merch release since the year began, further cementing his presence in the music/fashion realm. XO partnered with fan artists earlier this year, who delivered a surreal depiction of the Weeknd’s musical projects in a…

Grailed Bringing Pop-Up to L.A. With Rare Raf Simons and Rick Owens Pieces

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Grailed, the designer menswear reseller, will be bringing their community-driven online marketplace to a storefront in the Fairfax district of Los Angeles for one week only in April. Featuring garments and accessories from notable designers such as Hedi…

Protect Your Neck with DEADNIGHT’s New BALLISTIC THERAPY Collection

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DEADNIGHT steps back into the spotlight for their latest streetwear delivery, titled ‘BALLISTIC THERAPY’. It’s been a minute since we received a new product offering from UK streetwear label DEADNIGHT, but they’re finally back at it with a…

Kith Women Connects With Alpha Industries for First Time in Positive Energy Collection

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Kith Women kicks off the new season with Positive Energy, which features its first collaboration with performance outerwear brand Alpha Industries. The 2000s-inspired drop includes a new bodysuit silhouette as well as classic Kith Women designs that have been reworked…